PaulHancox.com

If you ever need to launch a viral marketing campaign, or just get something big started (like a party), the 3 minute video you’re about to watch should stick in your memory forever.
It starts off with some guy dancing by himself. By the looks of it, most of the people view him as a slight [...]

The news at the moment might be full of the “swine flu” that we’re told might become the next pandemic, but I wonder whether copywriter John Ritz might be doing the same thing in the marketing world – but in a good way. (I’m on about good old viral marketing, folks – but in 2009 [...]